OUR BUSINESS AND THE OPPORTUNITY
As the UK & Ireland’s No. 1 bathroom products group, we are ideally positioned to make a positive difference, helping nurture the world we love and share.

OUR BUSINESS MODEL
Group business model We acquire and grow capital-light, sustainable and design-led bathroom and kitchen products brands with strong, complementary and resilient market positions. Our decentralised model ensures that decision making is close to our customers and supply chain. We are focused on generating cash and reinvesting in our growth, subsequently growing shareholder returns.
Brand business model Our individual brands are experts in in-house design, managed sourcing and customer service. They are positioned in the mid-premium segment of the market and are differentiated from the competition by great design and outstanding customer service. Our brands benefit from being part of the Norcros Group through our financial support, organic growth accelerators and scale-based operational efficiencies.
GROUP AT A GLANCE
We have developed a balanced portfolio of bathroom and kitchen products brands, with a global distribution network.
The complementary nature of our portfolio provides opportunities for cross-group product ranges. For example, for specific ranges, we match finish colours across products so customers can purchase a matching VADO or Triton shower with a MERLYN shower enclosure.
As we continue to develop our Group, there are opportunities to develop our position in bathroom furniture and sanitaryware. Given the large and fragmented nature of the bathroom products market, this could be through organic or acquisitive growth.
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Employees

BUILDING OUR #BeSomeone CULTURE
The Norcros UK & Ireland Purpose & Keys Roadshow took place during the spring months of 2025. Our colleagues brought lots of energy and enthusiasm and made each and every event a success.
We collectively shared our exciting vision for the future, built connections, listened to feedback and celebrated the incredible people and teams who drive our success.













