OUR BUSINESS AND THE OPPORTUNITY

As the UK & Ireland’s No. 1 bathroom products group, we are ideally positioned to make a positive difference, helping nurture the world we love and share.

“Starting from a place of doing good is a simple, yet intentional and powerful choice. It sits comfortably with who we are as a team and business and underpins everything we do every day.”

THOMAS WILLCOCKS

Chief Executive Officer

Read CEO's Letter


“Starting from a place of doing good is a simple, yet intentional and powerful choice. It sits comfortably with who we are as a team and business and underpins everything we do every day.”

THOMAS WILLCOCKS

Chief Executive Officer

Read CEO's Statement

OUR BUSINESS MODEL

Group business model We acquire and grow capital-light, sustainable and design-led bathroom and kitchen products brands with strong, complementary and resilient market positions. Our decentralised model ensures that decision making is close to our customers and supply chain. We are focused on generating cash and reinvesting in our growth, subsequently growing shareholder returns.

Brand business model Our individual brands are experts in in-house design, managed sourcing and customer service. They are positioned in the mid-premium segment of the market and are differentiated from the competition by great design and outstanding customer service. Our brands benefit from being part of the Norcros Group through our financial support, organic growth accelerators and scale-based operational efficiencies.

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GROUP AT A GLANCE

We have developed a balanced portfolio of bathroom and kitchen products brands, with a global distribution network.

The complementary nature of our portfolio provides opportunities for cross-group product ranges. For example, for specific ranges, we match finish colours across products so customers can purchase a matching VADO or Triton shower with a MERLYN shower enclosure.

As we continue to develop our Group, there are opportunities to develop our position in bathroom furniture and sanitaryware. Given the large and fragmented nature of the bathroom products market, this could be through organic or acquisitive growth.

Revenue

Employees

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BUILDING OUR #BeSomeone CULTURE

The Norcros UK & Ireland Purpose & Keys Roadshow took place during the spring months of 2025. Our colleagues brought lots of energy and enthusiasm and made each and every event a success.

We collectively shared our exciting vision for the future, built connections, listened to feedback and celebrated the incredible people and teams who drive our success.

Event 1 – Senior Leadership Team

We officially launched the Norcros Purpose & Keys Roadshow 2025 in Manchester, bringing together our Senior Leadership Team for an inspiring day of alignment and ambition. The spotlight was firmly on our culture as we united around a shared vision for the future of Norcros and energised ourselves for the exciting opportunities ahead.

The event also reinforced key principles of our #BeSomeone initiative – being greater than the sum of our parts, cultivating a consistent and positive culture, and standing together with purpose.

Event 2 – Croydex

Building lasting connections with our colleagues at Croydex, the roadshow rolled into Norton Park, the venue for our second event. Bound by our shared cause of helping nurture the world we love and share, we showcased and celebrated the great work done at Croydex and the exciting opportunities that are in front of our collective group as we truly become more than the sum of our parts.

Event 3 – VADO

Event 3 was hosted by our VADO colleagues at the beautiful Yeo Valley HQ venue in Blagdon. All of our colleagues at VADO made this an outstanding occasion as we showcased our collective Group-wide Purpose and Keys, i.e. how we get things done around here, as a connected organisation. The day was followed by a visit to their impressive new Bridgwater Distribution Centre.

Events 4 & 5 – MERLYN

You don’t achieve a Trustpilot score of 4.9 without an exceptional team! Events 4 & 5 were with our exceptional colleagues at MERLYN. The first of the two sessions was held in West Bromwich, at the very impressive MERLYN UK central distribution and logistics venue. The importance of creating lasting connections and offering sustainable choices for better living were key themes of the event.

The roadshow then set sail over the Irish Sea to our colleagues in Kilkenny. The energy and warmth of our MERLYN Kilkenny colleagues shone through as we united on our views for why Norcros exists and the good we can deliver together. The quote: “If it is to be, it is up to me” resonated loudly and is an important component of the wider Norcros plc culture and #BeSomeone initiative.

Event 6 – Grant Westfield

We travelled north to the wonderful city of Edinburgh to meet our colleagues at Grant Westfield for Event 6. The event was held at the impressive Tynecastle Park Stadium. Grant Westfield is on an exciting growth journey, and it was great to see and celebrate our colleagues and the impressive progress made over the last year. We collectively shared our exciting vision for the future and focused on all the things that make Grant Westfield an impressive and exciting business and a key driver of progress as part of the wider Norcros team.

Event 7 – Abode

We then headed back south to visit our award-winning colleagues at Abode. There are so many exciting opportunities for Abode, both through existing channels and collaborating with the other brands within the Norcros Group. We collectively talked about the Group’s Purpose and Keys and how they will help ensure the highest levels of quality, service and consistency right across the wider Norcros business.

Event 8 – Triton

Bringing their best, as always, our colleagues at Triton pulled out all the stops to deliver an unforgettable finale to the Norcros plc UK & Ireland roadshow 2025, held at The Coventry Building Society Arena. More than 300 colleagues came together for a fantastic occasion during which we shared our Purpose and showcased our Keys. We recognised everything that makes Triton great, and celebrated Triton’s outstanding commitment to sustainable development being recognised and honoured with a King’s Award for Enterprise in Sustainable Development.

A great team making a powerful difference every day.


POWERFUL STORIES

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Norcros South Africa’s apprenticeship programme to bring women into the plumbing industry.

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Croydex recycled toilet seats

Introducing 100% recycled toilet seats and shower curtains, packaged with FSC certified materials.

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House of Plumbing rolls out its new Water Solutions initiative, educating customers on South Africa’s water crisis and the importance of conservation.

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“Our passion for design and sustainability inspires choices for better living, positively impacting the world we love and share.”

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Norcros plc

Place of incorporation: England and Wales Registered number: 3691883

Registered office: Ladyfield House, Station Road, Wilmslow, Cheshire SK9 1BU

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