PRODUCT
Focus on design and sustainability.
We design and develop innovative and sustainable products that enhance our customers’ lives and allow them to make sustainable choices.
We work closely with our key stakeholders and invest in research and development to ensure our products perform to the highest standards whilst helping our customers to achieve their sustainability goals.
Aligned with UN Sustainable Development Goals:

We design and develop innovative and sustainable products that enhance our customers’ lives and allow them to make sustainable choices.
We work closely with our key stakeholders and invest in research and development to ensure our products perform to the highest standards whilst helping our customers to achieve their sustainability goals.
Aligned with UN Sustainable Development Goals:


INTRODUCING OUR SUSTAINABLE PRODUCTS FRAMEWORK
It is our strategic objective to be renowned for sustainability.
This means that we are committed to managing our impact on the environment, designing products that minimise the use of water and energy or which provide a positive social impact. Our sustainable product strategy is not just about doing the right thing, it is about driving growth in our business and saving our customers money through designing more resource efficient products.
The launch of our Sustainable Products Framework marks a significant step in our commitment to embedding sustainability across our product portfolio and positioning ourselves to meet increasing demand for kitchen and bathroom products that are less carbon-intensive, make more economical use of water and energy and cater for the needs of ageing consumers.
OUR SUSTAINABLE PRODUCT CRITERION
SUSTAINABILITY CATEGORIES

Products that meet one sustainability attribute

Products that meet at least two sustainability attributes

Products that meet at least two sustainability attributes and have been verified to a third-party standard

Product is captured by exclusion criteria

Products that don’t yet meet any of the sustainability attributes

Product has not yet been assessed
Tracking progress and looking ahead In this first year, we assessed 69% of our product portfolio by revenue. Products not yet assessed are currently classified as “Unrated”. Over time, we aim to increase coverage across our full range.
% of revenue aligned with Sustainable Products bands

SUSTAINABLE PRODUCT RESULTS
Our products are assessed against our Sustainable Products Framework to assess whether they have sustainability attributes.
In 2025, 69% of our product revenue was measured under the Sustainable Products Framework. 55% of our revenue came from products with at least one sustainability attribute – products categorised as Level 1, Level 2 or Level 3.
Over time, it is the Group’s ambition to grow the % of products with multiple sustainability attributes – designing products with sustainability in mind.


INNOVATIVE AND EFFICIENT PRODUCTS
Our ambition: Drive growth through high-quality, design-led and sustainable products.
New product development (NPD) is a strategic priority for Norcros and a key driver of growth across our businesses. We invest in our in-house design and product engineering teams to create high-quality, design-led products that combine performance, style, and sustainability. Our product development approach is informed by customer insight, market trends and end-user needs, enabling us to stay relevant and competitive in a fast-changing landscape.
We focus on innovative, fashionable and ergonomic designs, supported by smart sourcing and a growing emphasis on sustainable design.
PRODUCT QUALITY AND SAFETY
Our ambition: Design, manufacture and/or supply high-quality and safe products.
At Norcros, we believe quality and safety go hand in hand – both are essential to delivering great customer experiences and long-term product performance. Every product we design, manufacture or supply is expected to meet high standards, not only for compliance but for reliability, ease of use and durability.
Across the Group, all products undergo robust testing to meet the regulatory and safety requirements of their destination markets. This includes functional and performance testing, supplier quality monitoring, internal audits and warranty reviews. Where appropriate, we also provide clear product documentation, including manuals, warning labels and installation guidance, to support safe and effective use.
% of revenue externally certified to the quality management ISO 9001 standard
(2024: 76%)
Products being recalled due to poor quality
(2024: 0.5%)
Products being recalled due to safety issue
<0.0001%
(2024: 0.001%)


SUPPLY CHAIN MANAGEMENT
Our ambition: Ensure our supply chain operates in line with our ESG standards by applying our new Norcros Supply Chain Policy.
How our products are sourced has a critical impact on our environmental and social footprint. Our goal is for our suppliers — and especially our key suppliers — to share our commitment to ethical, responsible, and sustainable business practices. We expect them to align with the ambitions of our ESG strategy and work with us to meet high standards of conduct and impact.
The Norcros Group Supply Chain Policy sets out our expectations in areas including labour rights, health and safety, climate change, anti-bribery and corruption, and water stewardship. It works in tandem with our Code of Ethics and Standards of Business Conduct, and together these frameworks support not just compliance, but ongoing progress.













