PRODUCT

Focus on design and sustainability.

We design and develop innovative and sustainable products that enhance our customers’ lives and allow them to make sustainable choices.

We work closely with our key stakeholders and invest in research and development to ensure our products perform to the highest standards whilst helping our customers to achieve their sustainability goals.

Aligned with UN Sustainable Development Goals:

We design and develop innovative and sustainable products that enhance our customers’ lives and allow them to make sustainable choices.

We work closely with our key stakeholders and invest in research and development to ensure our products perform to the highest standards whilst helping our customers to achieve their sustainability goals.

Aligned with UN Sustainable Development Goals:

INTRODUCING OUR SUSTAINABLE PRODUCTS FRAMEWORK

It is our strategic objective to be renowned for sustainability.

This means that we are committed to managing our impact on the environment, designing products that minimise the use of water and energy or which provide a positive social impact. Our sustainable product strategy is not just about doing the right thing, it is about driving growth in our business and saving our customers money through designing more resource efficient products.

The launch of our Sustainable Products Framework marks a significant step in our commitment to embedding sustainability across our product portfolio and positioning ourselves to meet increasing demand for kitchen and bathroom products that are less carbon-intensive, make more economical use of water and energy and cater for the needs of ageing consumers.

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OUR SUSTAINABLE PRODUCT CRITERION

CRITERION 1

Low impact materials

Abode

Abode’s RemaStone is a composite stone material that combines sophisticated design with sustainability and innovation. RemaStone contains an impressive 35% recycled content sourced from upcycled materials, including old basins, kitchen sinks and production waste. Remastone utilises plant-based resins, replacing petroleum alternatives, demonstrating how this product utilises alternative materials to promote sustainable living.

CRITERION 2

Recycled materials

Croydex

Croydex has successfully launched two new sustainable products: the Coniston Recycled and Recyclable Toilet Seat and a Recycled and Recyclable Shower Curtain. Both products are designed with circularity in mind, supporting our objective to reduce environmental impact through responsible material use and end-of-life recyclability.

The market response to these launches was strongly positive, reinforcing the strategic value of our sustainability-focused product development. These additions represent meaningful progress in expanding our sustainable product category and contribute to our broader ESG goals. Our New Product Development (NPD) team continues to prioritise innovation in sustainable design, ensuring that Croydex remains at the forefront of environmentally conscious bathroom solutions.

CRITERION 3

Responsibly sourced materials

Grant Westfield

Grant Westfield’s Naturepanel reflects a commitment to responsible sourcing by being Made in Britain using Forest Stewardship Council® (FSC® C128180) certified materials and 100% recyclable. The responsibly-sourced Naturepanel holds an Environmental Product Declaration (EPD), confirming its lower environmental impact. Naturepanel also comes with a 30-year warranty, reducing the need for replacements and reducing waste. The product’s durability extends its lifecycle. It’s a practical, long-term choice for a more sustainable future.

CRITERION 4

Efficiently manufactured

None of our current product portfolio meets this criterion yet. As we shift to a more capital-light model, relying on third-party manufacturing and deep sourcing partnerships, we depend on supplier data to assess this area. Our suppliers are at varying stages of progress, though some are standout performers. We’re confident in our supply chain and expect to report progress next year, once the verification process is complete.

CRITERION 5

Safety and independence

MERLYN

MERLYN’s slip-resistant shower trays are designed to support safe and independent living, especially for those with limited mobility. With the highest slip-resistance rating (Class C, DIN 51097), these trays offer lasting peace of mind — the slip resistance won’t wear off and comes with a lifetime guarantee.

CRITERION 6

Energy saving

House of Plumbing

House of Plumbing’s solar geysers use energy from the sun to reduce energy usage and water heating costs. By using solar energy, they help cut household energy bills and reduce environmental impact.

CRITERION 7

Water saving

VADO

VADO’s EcoTurn (Cold Start) technology offers an expanded cold-water area, enabling users to choose when to use hot water by turning the lever. This allows for simple tasks, such as brushing teeth, to be done without activating the boiler, saving energy and extending the boiler’s lifespan. EcoTurn products come with a 5 l/m flow regulator, enabling customers to save water in their homes.

CRITERION 8

Extending product lifecycles

MERLYN

MERLYN’s products are designed to support extended product lifecycles. Every MERLYN product comes with a warranty of at least ten years, reflecting the brand’s commitment to durability and long-term performance. In addition, MERLYN maintains spare parts for many of its ranges, including those that have been discontinued, making it easier for customers to repair and maintain their shower enclosures over time. These practices help reduce unnecessary waste and resource consumption by extending the usable life of products and minimising the need for replacements.

SUSTAINABILITY CATEGORIES

Products that meet one sustainability attribute

Products that meet at least two sustainability attributes

Products that meet at least two sustainability attributes and have been verified to a third-party standard

Product is captured by exclusion criteria

Products that don’t yet meet any of the sustainability attributes

Product has not yet been assessed

Tracking progress and looking ahead In this first year, we assessed 69% of our product portfolio by revenue. Products not yet assessed are currently classified as “Unrated”. Over time, we aim to increase coverage across our full range.

% of revenue aligned with Sustainable Products bands

SUSTAINABLE PRODUCT RESULTS

Our products are assessed against our Sustainable Products Framework to assess whether they have sustainability attributes.

In 2025, 69% of our product revenue was measured under the Sustainable Products Framework. 55% of our revenue came from products with at least one sustainability attribute – products categorised as Level 1, Level 2 or Level 3.

Over time, it is the Group’s ambition to grow the % of products with multiple sustainability attributes – designing products with sustainability in mind.

INNOVATIVE AND EFFICIENT PRODUCTS

Our ambition: Drive growth through high-quality, design-led and sustainable products.

New product development (NPD) is a strategic priority for Norcros and a key driver of growth across our businesses. We invest in our in-house design and product engineering teams to create high-quality, design-led products that combine performance, style, and sustainability. Our product development approach is informed by customer insight, market trends and end-user needs, enabling us to stay relevant and competitive in a fast-changing landscape.

We focus on innovative, fashionable and ergonomic designs, supported by smart sourcing and a growing emphasis on sustainable design.

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PRODUCT QUALITY AND SAFETY

Our ambition: Design, manufacture and/or supply high-quality and safe products.

At Norcros, we believe quality and safety go hand in hand – both are essential to delivering great customer experiences and long-term product performance. Every product we design, manufacture or supply is expected to meet high standards, not only for compliance but for reliability, ease of use and durability.

Across the Group, all products undergo robust testing to meet the regulatory and safety requirements of their destination markets. This includes functional and performance testing, supplier quality monitoring, internal audits and warranty reviews. Where appropriate, we also provide clear product documentation, including manuals, warning labels and installation guidance, to support safe and effective use.

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% of revenue externally certified to the quality management ISO 9001 standard

(2024: 76%)

Products being recalled due to poor quality

(2024: 0.5%)

Products being recalled due to safety issue

<0.0001%

(2024: 0.001%)

SUPPLY CHAIN MANAGEMENT

Our ambition: Ensure our supply chain operates in line with our ESG standards by applying our new Norcros Supply Chain Policy.

How our products are sourced has a critical impact on our environmental and social footprint. Our goal is for our suppliers — and especially our key suppliers — to share our commitment to ethical, responsible, and sustainable business practices. We expect them to align with the ambitions of our ESG strategy and work with us to meet high standards of conduct and impact.

The Norcros Group Supply Chain Policy sets out our expectations in areas including labour rights, health and safety, climate change, anti-bribery and corruption, and water stewardship. It works in tandem with our Code of Ethics and Standards of Business Conduct, and together these frameworks support not just compliance, but ongoing progress.

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POWERFUL STORIES

RemaStone: Stone. Re-Made

Launched in 2025 by Abode, RemaStone is already making waves, winning Bathroom Product of the Year at the Showhome Awards 2025.

1 minute read

VADO - advancing sustainable innovation through cohesive design

Balancing keeping water flowing with our responsibility to save precious resources.

2 minute read

Award-winning product designs

These are just a small selection of our awards across the Group.

3 minute read

“Our passion for design and sustainability inspires choices for better living, positively impacting the world we love and share.”

READ MORE ABOUT OUR SUSTAINABILITY AMBITIONS

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Norcros plc

Place of incorporation: England and Wales Registered number: 3691883

Registered office: Ladyfield House, Station Road, Wilmslow, Cheshire SK9 1BU

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